This project was a starting point for the client to explore other options of marketing. Their goal was to begin blogging to share information about their other services aside from chauffeured services. We were teamed with an advertising marketing specialist and were able to identify which service to expand on and write a converting blog …
This article is one of many that I’ve written for Vashtie.com. The website is considered a hub for the influencer’s life and interests, including music, street style, and wellness. One of her outreach goals was to provide wellness tips to her audience. Meditation is part of her everyday routine, so I brainstormed and listed some …
Urban Peace Squad is an urban peace initiative born in Harlem, NY geared towards “bringing peace to the hood.” Urban Peace Squad is Black woman lead and an “own voices” community. This article was an exciting piece to write. I interviewed Bre Scullark, Founder of Urban Peace Squad, to learn more about her and the …
Botànica is an urban jewelry brand reminiscent of classic Hip-Hop fashion. I found Nic De La Paz, owner of Botànica, on Instagram and was awed by her jewelry designs. They reminded me of my high school days traveling around the boroughs of New York City to find the most unique and fly jewelry. Because of …
This client is an accounting professional who was looking for ways to stay connected with his client base and increase sales. After consultation, I advised them that email marketing would be their best bet to acquire their attention. I composed two short email marketing campaigns centered around the accounting services that the client provides. We …
This article is published via Medium.
The goal for this client was to profile the creator of the newly buzzing festival, Broccoli City. This project was an interview with the founder, Brandon McEachern. The site, Vashtie.com, wanted to highlight his efforts to promote healthy living in urban communities due to the aligned interests with the site’s owner. The goal and result …